MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01532nam a2200313 c 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
01001860 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Eima |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250906062953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160518s2015 sp o 000 0 baq c |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
BI 2037-2015 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788484385752 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
G0300-333293 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
B0129 |
| Language of cataloging |
baq |
| Transcribing agency |
EIMA Katalogoa |
| 080 1# - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
316.77:004.738 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
070:004.738 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Transmedia komunikazio estrategiak |
| Remainder of title |
: gaurkotasun-edukiak diseinatzeko eta hedatzeko bide berriak |
| Medium |
[Interneteko baliabidea] |
| Statement of responsibility, etc |
/ Agurtzane Elordui Urkiza, Edorta Arana Arrieta (koord.) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Bilbo : |
| Name of publisher, distributor, etc |
Udako Euskal Unibertsitatea, |
| Date of publication, distribution, etc |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
213 or. : |
| Other physical details |
kol. ir. ; |
| Dimensions |
24 cm |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Transmedia gako-hitz bihurtu da egungo komunikabideetako profesional eta adituentzat. Audientzien engaiatzea xede duten hainbat komunikazio-estrategia biltzen ditu termino horrek, eta xede horretan noranzko berriak markatzen ditu egungo media-produktuen diseinuan eta hedapenean. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Gizarte-komunikabideak |
| 9 (RLIN) |
35999 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Gizarte-komunikazioa |
| 9 (RLIN) |
1462 |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Baliabide digitalak |
| 9 (RLIN) |
47236 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Monografiak |
| 9 (RLIN) |
42164 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Elordui, Agurtzane |
| 9 (RLIN) |
36180 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arana Arrieta, Edorta |
| 9 (RLIN) |
252 |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Udako Euskal Unibertsitatea |
| 9 (RLIN) |
29426 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.ueu.eus/argitaletxea/liburuak/transmedia-komunikazio-estrategiak-gaurkotasun-edukiak-diseinatzeko-eta-hedatzeko-bide-berriak">https://www.ueu.eus/argitaletxea/liburuak/transmedia-komunikazio-estrategiak-gaurkotasun-edukiak-diseinatzeko-eta-hedatzeko-bide-berriak</a> |
| Public note |
Deskargatu liburuaren bertsio digitala argitaratzailearen webgunean (PDF) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Inprimatuak osagarriak |
| Suppress in OPAC |
0 |
